Ever since the pandemic, the eCommerce industry has experienced exponential growth, transforming the way businesses operate and consumers shop. However, despite its widespread popularity, there are still some misconceptions surrounding eCommerce that often hinder business owners from fully embracing its potential. Let's debunk these misconceptions and shed some light on the true power of eCommerce in today's digital landscape:
eCommerce is too expensive to start
Another common misconception is that starting an eCommerce business requires a number of costly and time-consuming investments. From website design to domain subscriptions, starting an online store can seem intimidating. While it's true that some businesses invest heavily in custom websites and pricey marketing campaigns, cost-effective solutions also exist. Any merchant can create their very own In-App Store and sell inside Super Apps like Facebook Messenger, GCash, and Viber for just P1,000 per month with ChatGenie.
eCommerce is saturated, making it impossible to succeed
With millions of online stores already in existence, it's easy to assume that the eCommerce market is oversaturated. However, this misconception fails to recognize the ever-growing demand for online shopping and the ability to carve out a niche market. By identifying unique selling propositions, targeting specific customer segments, and providing exceptional customer experiences, eCommerce businesses can stand out and thrive in a crowded marketplace.
eCommerce lacks the human touch
One common concern with eCommerce is the perceived lack of personalization and human interaction compared to traditional brick-and-mortar stores. However, every eCommerce experience can be coupled with a personal touch. By having an In-App Store accessible in your messaging threads, customers can chat directly with the merchant and then are able to convert with a few taps - removing friction points from the experience. Merchants can double down on targeted marketing by creating Customer Segments on the dashboard. The Broadcast Manager found on the ChatGenie Dashboard can also help strengthen customer relationships by letting merchants reach out to them, as well as Customer Segments, automatically. Another out-of-the-box option is to engage with followers with Live Selling, which can be made even better by incorporating In-App Store product links.
eCommerce eliminates the need for physical retail
Contrary to popular belief, eCommerce doesn't spell doom for physical retail. In fact, many successful businesses employ an omnichannel approach that combines online and offline strategies to maximize reach and sales. By integrating eCommerce with brick-and-mortar stores with In-Store Commerce, businesses can offer customers the convenience of online shopping while also providing familiar in-person experiences such as product demonstrations, try-ons, and immediate gratification through in-store purchases.
Dispelling the misconceptions surrounding eCommerce is crucial for entrepreneurs and businesses looking to leverage its immense potential. eCommerce is no longer a luxury exclusive to big corporations; it has become an essential tool for businesses of all sizes to expand their reach, increase sales, and build lasting customer relationships. By embracing eCommerce and understanding its true capabilities, entrepreneurs can position themselves for success in the ever-evolving digital landscape.
Selling inside Facebook Messenger, GCash, and Viber is possible with just one subscription. Sign up at chatgenie.ph now!